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Medline Mobile App
Role
Conducting interviews, digital wireframing, and low and high-fidelity prototyping. Conducting usability studies, and iterating on the design.
Tools
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Figma
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Adobe Photoshop
Purpose
Training Project
Duration
8 weeks- April 2022
Project overview
We’re creating a new app to help people to dispel their medical needs such as find Dr/Dentist and scheduling an appointment or ordering online prescriptions and over-the-counter drugs.
Project Goal
The project aims to design a mobile application for users who needs health services and make it easy and fast.
Target Audience
Medlin's mostly target audience is all people who need a health service such as book an appointment or online ordering prescriptions and etc..
Key Challenge or Constraints
Because this was my first project in UX design training almost everything had a challenge for me, from conducting research to design app.
Usability Study Parameters
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Study Type: Unmoderated
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Location: Europe
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Participants: 5
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Length: 30 minutes
Findings:
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Users weren't able to add another drug to the online medicine ordering process
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Booking an appointment is confusing for some users
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App navigation is not smooth and all users have problem with it
Research Study Details
I conducted user interviews, then turned them into empathy maps to better understand target users and their needs. I discovered many users have trouble booking an appointment from Drs and because there is no automation system using health services there were lots of problems occurring during booking an appointment and Dr visit time, also sometimes pharmacies are very crowded which makes the waiting list for people longer. however, using the Medline app doesn't eliminate all these problems but it can arrange some discipline and make these problems less.
Persona
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Persona
Research Study Details
Based on research study results in its revealed user's pain points and the ideation process started based on finding a solution for those pain points.
Findings:
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Users can't add counter drugs in the prescription online ordering process
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Booking an appointment is confusing for users
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All users have a problem with app navigation from one page to another
Insight Identification
Findings:
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Redesign the online ordering process
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Redesign booking an appointment process
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Make more connection between pages for easy and smooth navigation
Design Process
Sketch:
I sketched 8 different wireframes on the paper, from each sketch I choose the best part and the final version is made up of these parts.
Final sketch design
Digital Wireframes:
Moving from paper to digital wireframe revealed what is the user pain points and how to improve the design to eliminate user pain points.
Low-Fidelity Prototype:
To create a low-fidelity prototype, I connected all of the screens involved in the primary user flow. At this point, I received feedback on my designs from participants about the app navigation, booking process, and online ordering system used in the design. I decided to implement those feedback to address user pain points.
Mockups:
Based on the insights from the usability study, I made changes to improve the app’s navigation, online ordering and booking appointment. By adding some bottoms to the ordering page, redesign booking appointment and make more connection between pages.
Before usability study
After usability study
High-Fidelity Prototype:
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
Final Design
Some final design screens are shared below
User Testing
The app was tested with 5 participants. They asked to do some tasks as below:
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Log in to the app
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Search for a Dr
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Booking an appointment
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Online order a prescription
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Add vitamin C to their ordered prescription
Results:
All participants completed the tasks successfully. they shared that the new design especially in the ordering system is better than the first design.
Conclusion
Impact:
Users shared that using Medline for finding a Dr or hospital is very helpful for them because they can read feedback and ratings and then decide to choose a Dr or hospital. they also shared that booking appointment, tracking schedules for different appointments and an online ordering system designed on the app is very helpful and make their life easier.
What I learned:
I learned that sometimes normal people who participate in app testing can find a big problem that even the app designer is not aware of it. so the user testing process is very important and has a big role in app success.
Next Steps:
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Conduct follow-up usability testing on how the app is reaching the goals designed for
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Identify any additional areas of need and ideate on new features such as SOS feature or calling an ambulance to users location